With all the different social media platforms we constantly have to create content. But your visual content shouldn't be just all about your products or your services. Make sure you tell people your story, share a bit about yourself and show some behind the scenes stuff. The best option to save time when photographing content for social media is to do it in bulk. Whether you have a professional personal brand photoshoot booked or a friend with a good camera helps you; the following questions might help you to think about fresh lifestyle content you can share with your audience.
After filling out my Personal Brand Questionnaire earlier this year, Clare was drawn from a pot of 52 other amazing business women and won a one hour Personal Brand Photoshoot. Congratulations Clare and well done for braving the camera.
I want to say thank you to everyone for taking the time and answering all my questions. I didn't expect such a great response. This questionnaire helped me to understand more about the pain points my clients might have when looking for a personal brand photographer.
For my first ever Survey I used Survey Monkey and was suprised how easy it was to set up.
Shots of you looking into the camera create trust by inviting the viewer to make eye contact, so it is important to have at least one of these images on your website and social media. Candid shots on the other hand, showing you with your products or simply in your day-to-day work flow, make great regular content for your social media because your viewers can relate to them and are intrigued to see more.
Meet Joana Meneses - A Personal Stylist & Confidence Coach
Joana was looking to work with me on a regular basis. Her goal was to be able to show up online consistently and show of her styling suggestions to her clients and followers in a professional manner.
The other day I had a meeting with a potential client to discuss her headshot and personal brand photoshoot.
In her first email she confessed; she never had professional headshots done before. I looked up her website and couldn't find any photos of her, not even on her about me page, which is a no-no for me as a personal brand photographer.
We started talking about personal brand photography because she mentioned some interest in it in her email but wasn't sure where she would use the images.
Easter is over and of course I had too much chocolate and too many Hot Cross Buns over the past 4 days. I also ate more meat than usual and I can feel my body needs a break. Now might be a good time to try all the vegetarian dishes I saved on Pinterest. :D
Before the Easter holiday I did a lifestyle/ personal brand photo shoot with the absolutely amazing Imogen Wood. Imogen is an incredible artist, she specialises in dog illustrations but her talent is so versatile and on her Instagram @imogenwoodillustrations you will find a mix of lifestyle photographs and lots of other incredible artwork.
7/2/2018 0 Comments
Head shots and personal branding photos are more important than ever before for promoting your image in the current market. Whether it’s your LinkedIn, business page or social media site – good photography delivers a visual personality to your brand. More increasingly clients and customers alike are seeking more than just delivery of a service but also want to buy into the person and character of a brand. Having high quality photos allows you to demonstrate your brand values and promote the people behind your business as well as your objectives.