It is not enough anymore just to have a headshot on your website. Your prospective clients want to get a feeling for you and your business; they want to get to know, like and trust you so they feel positive about investing in you. How to provide this? By updating regularly with great and valuable content.
With high quality images you can take your prospective clients on a journey by showing behind-the-scenes images of yourself and past clients, share snippets of your lifestyle and create a personal connection.
I have worked with many different businesses in the past and when it comes to personal brand photo shoots it goes back to the same question: what do you want your audience to feel when they see your photographs on your website or social media.
I want to share with you my tips on how to prepare for your personal brand photo session.
With all the different social media platforms we constantly have to create content. But your visual content shouldn't be just all about your products or your services. Make sure you tell people your story, share a bit about yourself and show some behind the scenes stuff. The best option to save time when photographing content for social media is to do it in bulk. Whether you have a professional personal brand photoshoot booked or a friend with a good camera helps you; the following questions might help you to think about fresh lifestyle content you can share with your audience.
After filling out my Personal Brand Questionnaire earlier this year, Clare was drawn from a pot of 52 other amazing business women and won a one hour Personal Brand Photoshoot. Congratulations Clare and well done for braving the camera.
I want to say thank you to everyone for taking the time and answering all my questions. I didn't expect such a great response. This questionnaire helped me to understand more about the pain points my clients might have when looking for a personal brand photographer.
For my first ever Survey I used Survey Monkey and was suprised how easy it was to set up.
Shots of you looking into the camera create trust by inviting the viewer to make eye contact, so it is important to have at least one of these images on your website and social media. Candid shots on the other hand, showing you with your products or simply in your day-to-day work flow, make great regular content for your social media because your viewers can relate to them and are intrigued to see more.
Meet Joana Meneses - A Personal Stylist & Confidence Coach
Joana was looking to work with me on a regular basis. Her goal was to be able to show up online consistently and show of her styling suggestions to her clients and followers in a professional manner.
9/7/2019 0 Comments
After a year of being self-employed Isabel decided to do a second personal brand photoshoot as the focus in her business shifted.
Meet Emma, an absolute expert in marketing with over 30 years experience.
Emma contacted me through a recommendation she received from her business coach. She suggested Emma put herself out there more, show her face and let her prospective clients see who is behind FG Marketing; as we all know, people invest in people!
The other day I had a meeting with a potential client to discuss her headshot and personal brand photoshoot.
In her first email she confessed; she never had professional headshots done before. I looked up her website and couldn't find any photos of her, not even on her about me page, which is a no-no for me as a personal brand photographer.
We started talking about personal brand photography because she mentioned some interest in it in her email but wasn't sure where she would use the images.
Easter is over and of course I had too much chocolate and too many Hot Cross Buns over the past 4 days. I also ate more meat than usual and I can feel my body needs a break. Now might be a good time to try all the vegetarian dishes I saved on Pinterest. :D
Before the Easter holiday I did a lifestyle/ personal brand photo shoot with the absolutely amazing Imogen Wood. Imogen is an incredible artist, she specialises in dog illustrations but her talent is so versatile and on her Instagram @imogenwoodillustrations you will find a mix of lifestyle photographs and lots of other incredible artwork.
Headshots and personal brand photography are so important for your business. I know it can be daunting putting yourself out there. I do get it, most of us don't feel comfortable in front of the camera. It might even feel like showing off. But putting yourself out there can be brilliant for your business. Read here why it is important and how it can help to grow your business. But for now I have 4 tips how to prepare and go confident into your personal brand session.