The other day I had a meeting with a potential client to discuss her headshot and personal brand photoshoot.
In her first email she confessed; she never had professional headshots done before. I looked up her website and couldn't find any photos of her, not even on her about me page, which is a no-no for me as a personal brand photographer.
We started talking about personal brand photography because she mentioned some interest in it in her email but wasn't sure where she would use the images.
I believe a well-planned personal brand photoshoot can save you time, money and stress in the long term. It also helps you to stand out from the crowd online. I see many small businesses using stock photographs, which is fine from time to time, but a lot of them look so similar. As a small business you need to communicate to your audience and make sure to show what kind of person you are. With personal brand photographs you will catch the attention of your ideal client and build trust every step of the way on all platforms.
Here are some ideas on how you can use your personal brand images:
The most common way to use your personal brand photographs is in social media posts and stories. Personal posts, showing the face behind the business, garner more engagement on social media. Having a selection of professionally taken images can also save you an enormous amount of time.
Having a professionally taken headshot on your website and all social media platforms is essential these days; if you don't invest in a simple headshot how can you expect people to trust and invest in you.
A personal brand photo session gives you a great opportunity to communicate your brand story and who you really are.
My brand photography questionnaire helps me to understand you and your brand. We will dive deep into your story so I can create a variety of excellent images that can save you time, help elevate your online presence and grow your business.